Marketing

You know your business better than anyone, but your customers need to know how your business can help them. That, as you know, is how Marketing can be used as a tool to simultaneously help people and make more money.

On the Internet, the fundamentals of marketing still apply. However, the sheer size and speed of the web has changed the game. Unlike traditional marketing practices, it's not enough to simply be in the best location, or to have the best tagline. Online, it's crucial to develop a funnel to carry visitors through, and align your strategy throughout the process.

If people search for what you offer, your website catches their eye, they visit, and they feel like you have what they want, they will pay you. Then, if you can captivate them enough, they will most likely continue to pay you over and over, all without you having to fight an uphill battle to acquire new leads.

Marketing is about creating a synchronized set of systems that represent your business, and convince potential customers that paying you is going to help them. Doing so online can be a challenge, but here's how I can help:

  • Funnel Development: We will setup a Marketing funnel for people who find you online.
  • Keyword Research: Focus on the right people to market to.
  • Funnel Implementation: Refine your conversion process from beginning to end.
  • Improve Usability: Make it easier for your visitors to navigate and pay you.
  • Landing Page Creation: Setup web pages to send visitors through the funnel.
  • Brand Development: Build brand awareness for your business.

By creating one cohesive process to walk your visitors through, your website will generate more profits with less effort. While this can be difficult to accomplish with a website, having an outside perspective work alongside your expertise can make the process much easier!

Click below to fill out a short form for a free consultation to get started.

Analysis

One of the biggest advantages of incorporating a website into your business is that it's so easy to measure your results. If I asked you what your current conversion rate is, could you tell me? How about the number of phone calls it takes to generate a lead? These questions are difficult to answer for most businesses, because there are very few automated methods for analyzing data in the offline World. On the contrary, tracking leads and conversions is far easier with a website.

Determining your conversion rate(s), analyzing your visitors, and making adjustments with sound statistical results is a surefire way to increase profits over time. By implementing a CRO (Conversion Rate Optimization) campaign, you can literally watch your profits double in a matter of weeks, even from the smallest of pre-calculated changes.

The problem is that it's quite difficult to know what to change to stay in line with your marketing strategy, and the technical side of implementing and maintaining optimization systems can get pretty rough. This is what I can do to make optimizing your website easier:

  • Analytics Setup: Learn about your visitors and what they do on your site.
  • Competitive Analysis: See how your competitors succeed and fail online.
  • Conversion Tracking: Analyze visitor response rates daily.
  • Split-Testing: Tweak web pages based on data and analyze results over time.
  • Rank Tracking: Track rankings for keywords in the Search Engines daily.
  • In-Depth Reporting: Get daily, weekly and monthly reports on website performance.
  • Recommendations: Advice on optimizing conversions based on Analytics.

Do you want to spend hours upon hours scouring through inaccurate, confusing reports? Or, would you rather get an email each week with a concise, in-depth analysis of your website's performance, with recommendations for optimization? It's your choice...

Click below to fill out a short form for a free consultation to get started.

Design

Since the dawn of the Internet age, websites have been treated differently than anything else that represents a business: with very little respect for aesthetics! If someone walked into a restaurant with no pictures, no paint or wallpaper, concrete floors and poor lighting, would they stay to eat? More importantly: would they come back or tell their friends how great it was? Of course not! If the food was absolutely sensational, and a few people gave it a chance, word might spread. However, the lack of design would hinder its growth no matter how wonderful its core service, because design is a crucial element to any business.

The design of your website is a reflection of your business, and the essential first impression many potential customers will experience. Worse yet, people have a very low attention span online, because they know there are so many options readily available to them within seconds, unlike if they drove somewhere and went in a store.

If you can capture the attention of your website visitors, they are sure to be impressed by what you have to offer. If you can't, they will leave in seconds with no regrets, and pay your competitors! Want to avoid that? Let me help:

  • Website Design: Create a website designed to accurately represent your business.
  • Redesign: Give your website a facelift to improve conversions.
  • Graphics Design: Design custom logos, banners or page elements.
  • Page Templates: Develop custom HTML templates for future page creation.
  • Landing Pages: Make landing pages for your Marketing funnel (PPC and/or SEO).

Are you proud of your website, or does it just "get the job done"? A website's job is to give potential customers more information about what you makes your business better than your competitors, and convince them to start paying you for your products and/or services. Without a strong design, visitors will turn and run away as quickly as possible. If you can convince them that you have what they're looking for within the first 3 seconds with your design, your business will thrive!

Click below to fill out a short form for a free consultation to get started.



Services

Consulting Consulting: Overwhelmed with Internet Marketing? Nothing a little guidance couldn't fix.

SEO SEO: Wish your site was showing up in the search engines? I can help.

PPC PPC Advertising: Want visitors NOW? Pay Per Click is what you need..

Optimization Optimization: Are you wasting money with every visitor? Without these 3 things you are!